Marketing perspective in 2026: Building the engine that will shape competitive advantage
By Oluwole Dada In the past few weeks, we have explored the impact of the customers, competitors, and external forces on how demand is shaped. This week, we are reviewing how the optimization of the internal environment can help an organization build resilience in order to navigate the different environments. The internal environment determines success more than the other factors...
PhotoNews: NCC Stakeholder Engagement on Spectrum Roadmap 2026 – 2030,
By Adeyinka Adeniran The Nigerian Communications Commission (NCC) held a Stakeholder Engagement on Spectrum Roadmap 2026 - 2030, Guidelines for the Use of the 60 GHz for Multi Gigabit Wireless Systems and the Guidelines for the Use of the Lower Part of the 6 GHz Band for Wifi-6 in Nigeria. Th3 evert held at the Auditorium, Communications and Digital Economy Complex,...
Court summons Agodi Correctional Doctor to ascertain Auxiliary health status
*Hearing stalled as auxiliary unable to appear before Court By Adeyinka Adeniran An Oyo State High Court, Ring Road, Ibadan on Tuesday summoned the medical doctor in Agodi Custodian centre of the Nigerian Correctional Service to appear before it, today (Wednesday), over a matter that bothers on the health status of a former Chairman of the National Union of Road Transport...
Jubilations as Alaafin moves to ancient palace
By Adeyinka Adeniran The entire residents and people of ancient Oyo town could not hide their joy and ecstacy on Tuesday when the Alaafin, Oba Abimbola Owoade moved into the ancient Oyo palace located at the Oke Afin area of Oyo town. Prior to his emergence as the Alaafin, the ancient palace was in ruins and empty as all the facilities...
Oyo Assembly to Education Ministry, TESCOM: Ensure compliance on students’ promotion requirements
By Adeyinka Adeniran As a way of ensuring an improved and standard education system, the Oyo State House of Assembly has called on the Ministry of Education and Oyo State Post Primary Teaching Service Commission (TESCOM) to monitor compliance with the government policy on the new academic structure in all secondary schools in the state. The call was contained in a...
Oyo Assembly Majority leader accuses colleague of defamation, demands probe
By Adeyinka Adeniran The Majority Leader of the Oyo State House of Assembly, Hon. Onaolapo Sanjo Adedoyin, on Tuesday accused a fellow lawmaker, Hon. Ibrahim Shittu, representing Saki West State Constituency, of making defamatory and malicious allegations against him and the leadership of the Assembly. Adedoyin, who represents Ogbomoso South, raised the matter as a personal explanation on the floor of...
Oyo Speaker, Ogundoyin pledges bill to regulate house agents, urges youths to embrace modern skills
By Adeyinka Adeniran The Speaker of the Oyo State House of Assembly, Rt. Hon. Adebo Ogundoyin, has reaffirmed his commitment to youth development and governance while announcing plans to tackle the growing menace of extortion by house agents in the state. He made the declaration on Monday at a stakeholders’ meeting convened by the Oyo State Agency for Youth Development, under...
LP accuses Gov Abiodun’s govt of “asset stripping”, threatens legal action
By Adeyinka Adeniran The Labour Party has accused Ogun state Governor Dapo Abiodun’s administration of what it described as "recklessly disposing of public assets in Ogun State", alleging that civil servants and ordinary citizens are being displaced to enrich private interests. National Vice Chairman (South West) of the party, Dr. Abayomi Arabambi, raised the alarm during an exclusive interview on Frontline,...
Olubadan Ladoja’s Turning Point Mandate for the Oyo State Royal Council
By Tunji Oladejo Oyo State Governor, Engr. Seyi Makinde, on Thursday, 15 January, 2026, inaugurated the Oyo State Council of Obas, with Olubadan of Ibadanland, Oba Rashidi Adewolu Ladoja, Arusa 1, taking the helm as the Chairman for a two-year term. This marks a significant shift in the State's traditional leadership, as the Council's Chairmanship will now rotate every two years...
Marketing Perspective in 2026: The forces shaping demand
By Oluwole Dada Every organization must understand that demand will not be captured through competition alone but will be shaped or granted by external forces outside market’s control. These forces include inflation cycles which affect consumer purchasing power, interest-rate regimes, regulatory posture, demographic shifts, technology diffusion, energy transitions, geopolitics, and cultural re-prioritization. These forces, which cannot be controlled but navigated,...
