Corenews

By Adeyinka Adeniran The Nigerian Communications Commission (NCC) has called on road construction companies, contractors, engineers and other stakeholders to strengthen coordination and adopt preventive measures to protect fibre-optic cables during road construction, rehabilitation and other civil works across the...

By Adeyinka Adeniran   The United Nations Children Fund (UNICEF) and the National Population Commission (NPC) have urged media practitioners to lend a voice to the challenges associated with non registration of birth of children in the country, particularly in the...

By Oluwole Dada   Since this series started, we have examined how cultural and taste differences can quietly destroy a product that has every other advantage working in its favour. Organizations must close the gap between what a product delivers and...

By Adeyinka Adeniran As the world marks World Breastfeeding Week, a critical perspective often ignored in mainstream public health reports is taking center stage: the invisible social ecosystem required to sustain a mother's choice. According to Celine Lafoucriere, Chief of the...

By Oluwole Dada   In today’s article, more examples will be discussed to reinforce the point that consideration of the culture and taste of the people is critical for the success of any product. What makes the Nigerian market particularly fascinating and...

By Adeyinka Adeniran A group: "Oyo Indigenes Forum" (OIF), has condemned the manner of remarks made by a University of Ibadan don, Prof. Ademola Omobewaji Dasylva, that the Alaafin of Oyo, His Imperial Majesty, Oba Akeem Abimbola Owoade 1, was...

By Adeyinka Adeniran   The Nigerian Communications Commission (NCC) and the Rural Electrification Agency (REA) have formalised a strategic partnership to accelerate the deployment of sustainable digital infrastructure across Nigeria through the integration of renewable energy solutions and telecommunications infrastructure. The partnership...

By Festus Adedayo   "They just tend not to be honest. Nigerians as a group, frankly, are marvelous scammers. I mean, it is in their national culture." That damning comment appeared in the September 25, 1995, edition of The New Yorker....

By Festus Adedayo   The Yoruba establish a direct causal relationship between tragic news and emotional grief. They observe that if the ears are not fed with rotten news, the mind will not be consumed by grief. Whatever his motive for...

By Oluwole Dada   In the first two instalments of this series, it was established that product failure is far more common than most organisations are prepared to admit, and that the sources of failure are more varied than a simple...